Press
In the Press
Coverage of the cereal’s return to shelves across Western New York and online, supporting the Doug Flutie Jr. Foundation for Autism.
- 11Placements
- Oct 1–82026
- 7New York regional
- 4National & trade
- Oct 8, 2026Food & Beverage MagazineFood trade
Flutie Flakes Returns for Final Autism Charity Season
Food and beverage trade pickup of the release.
- Oct 8, 2026PR NewswirePress release
Flutie Flakes Returns For a Final Season To Further Charitable Mission
The official announcement, distributed on the national wire.
- Oct 5, 2026Niagara Frontier PublicationsLocal
Doug Flutie greets fans at Hamburg Tops with signing of iconic Flutie Flakes
Signing event coverage, Hamburg.
- Oct 4, 2026The Hornell SunLocal
Flutie Flakes returns for a final season to Giant Food Mart in Wellsville and Cuba
Southern Tier retail availability.
- Oct 4, 202613WHAM RochesterBroadcast
Flutie Flakes to return to Tops Markets shelves this week
Rochester, on the Tops return.
- Oct 3, 2026WGRZ Channel 2Broadcast
Doug Flutie meets up with Bills Mafia to celebrate rerelease of Flutie Flakes
Bills Mafia turn out for the rerelease.
- Oct 3, 2026Yahoo Sports · Bills WireNational sport
Flutie Flakes are back, how to buy the iconic Bills cereal
Syndicated through USA TODAY’s Bills Wire.
- Oct 2, 2026The Shelby ReportGrocery trade
Tops Salutes Return Of Flutie Flakes With Oct. 3 Event
Read by grocery buyers and category managers nationally.
- Oct 2, 2026WKBW 7 News BuffaloBroadcast
Doug Flutie brings back Flutie Flakes to support autism foundation as he returns to Buffalo
Leads on the Foundation and the return to Buffalo.
- Oct 1, 2026WBEN · AudacyRadio
Flutie Flakes making a comeback at Tops
Buffalo news radio, business desk.
- Oct 1, 2026Niagara Frontier PublicationsLocal
Tops Friendly Markets welcomes return of Flutie Flakes
First regional pickup of the retail announcement.
Press inquiries
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