The last box of Flutie Flakes™ you will ever buy.
In 1998 a quarterback the NFL had passed over until the eleventh round put his name on a cereal box so his son’s cause could get a shelf in every grocery store in America. Three million boxes later, it is coming back one final time — in a collector’s box drawn new for 2026.
3,000,000+ boxes sold in 1998, on a plan of fifty thousand
- Net proceeds support the Flutie Foundation
The last three we’ll ever make.
The cereal, the tee and the cap. That is the entire catalog — on their own or bundled together — and it is the last of all three. While supplies last — when the final run sells through there is no restock and no second edition.
Last chance for collectors, and for anyone who has been waiting since 1998 for a new one.
Shipping is calculated and shown before checkout.
Two boxes of the 2026 collector’s edition, or a full case of twelve. One to eat and one to keep sealed on a shelf — exactly how people bought them the first time.
Select options This product has multiple variants. The options may be chosen on the product page
Two boxes and the tee together, $5.95 less than buying them apart. Sizes M–XL.
Select options This product has multiple variants. The options may be chosen on the product page
Two boxes and the cap together, $5.95 less than buying them apart.
The 2026 collector’s box artwork, printed big. Red. One size.
The 2026 collector’s box artwork, printed big. Red. Sizes M–XL.
Select options This product has multiple variants. The options may be chosen on the product page
How well do you know Doug?
Seven questions, each answer followed by the story behind it. Get all seven and you’ll walk away with 5% off today’s order.
Takes about a minute. No account, no email.
The quarterback who was always too small — for twenty-one seasons.
On November 23, 1984, a college team trailed the defending national champions 45–41 with 28 seconds left. Doug Flutie, all 5-foot-10 of him, scrambled right and threw the ball as far as he could. Gerard Phelan caught it in the end zone. They won 47–45, the phrase “Hail Mary” entered the American vocabulary for good, and weeks later Flutie won college football’s biggest individual award.
The professional verdict was unanimous: too short. So he built one of the strangest and best careers in the sport — twenty-one seasons across three different leagues and eight different teams. Six times he was named his league’s most outstanding player. Three times he won a championship, and all three times he was MVP of the title game.
That’s the way I like it because there’s no time to have nerves about it. You just run out and do it.
That was the year Flutie Flakes arrived. PLB Sports printed fifty thousand boxes. Three million later, grocery stores were rationing them and fans were buying two — one to eat, one to keep. The millionth box sold at auction that December for more than fourteen hundred dollars.
He ended his career in January 2006 with a drop kick — the first successful one in a professional game since 1941 — and he is a member of the College Football and Canadian Football halls of fame. None of which is the reason this box exists.
College football’s top individual award
Most outstanding player
League champion and title-game MVP
Pro seasons across three leagues
The Doug Flutie Jr. Foundation for Autism
Doug and Laurie Flutie founded it in honor of their son, Doug Jr., who has a severe form of autism. The mission is one sentence long: help people and families with autism live life to the fullest.
Raised for autism programs since 1998.
One family’s reason
Doug and Laurie Flutie founded it in honor of their son, Doug Jr. The annual Flutie 5K in Natick has been its flagship event for more than twenty years.
Its work is organized around seven dimensions of a full life:
- Safe
- Supported
- Educated
- Active
- Employed
- Social
- Informed
Direct family support
Joey’s Fund and the Hope Fund put money straight into the hands of families carrying the daily cost of autism care.
Careers and independence
Flutie Fellows works with adults on the spectrum on career and life goals.
Communication and safety
Assistive technology, playground communication boards, and first-responder training.
Community
The Spectrum of Sound choir, and the annual Flutie 5K in Natick, Massachusetts.
Your order is packed by the Boone Center
Every Flutie Flakes order is fulfilled at the Boone Center. Its contract packaging operation, BCI Packaging, is a non-profit that exists to create paid work for adults with disabilities, and it handles co-packaging and co-manufacturing for local businesses and global brands alike.
Boone Center was started by two women at a time when that kind of work was not open to the people it was built for. Sending our fulfillment there means the box that arrives at your door was packed by someone the job was created for.
Get the sell-out warning.
There is no second run this time. One email when stock gets low, one when it’s gone.